Our mission at WSW is to offer you a cohesive, uncommon, and globally-inspired line of craft supplies that empower you to create with confidence, without the stress of product flaws and frustrations.

We are a family-owned company and value ethical and responsible sourcing and production from our artisans around the world. Our handmade goods are designed to inspire a sense of wanderlust and fascination with the world, and remind us all of our interconnectedness and ability to find the magic in the details.

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The WSW Difference

You deserve colorful, creative, and quality components that you will be excited to create with and proud to put your company name on! At WSW, we understand the details that need to come together to create a standout piece of jewelry, and we take care of those details for you, with an eye toward trends, a high standard for quality, and a focus on responsible sourcing.

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Meet the Team

Amazing things evolve when powerful creative forces align. WSW was founded by Carter and Aveesh, a husband and wife team with a collective 40+ years of experience in the bead and jewelry-making arena. They bring their individual talents to play in this niche business that is not only a marriage of hearts, but of unrivaled expertise.