While WSW has a big presence, our company is run by a small (but mighty!) team. Founded back in 2014, WomanShopsWorld has become a powerful force in the creative industry. We are led by our founders and wife-and-husband team - Carter and Aveesh - who both bring a wealth of knowledge and expertise to our product line.
Carter has an eye for color and design, and a background in jewelry making with glass beads. Aveesh has a background in gemstone manufacturing and global sourcing, and family roots in India. All of these strengths combine to bring our mission of a more colorful, creative world to life.
How We Got Started
When Carter’s phone rang one fateful day, she had no idea it was her future on the line. A glass bead maker living in Charleston, SC, Carter had dreamed of being a part of a larger creative force.
Aveesh was on the other side of the call, and was on the hunt for a designer to collaborate with. Someone, he hoped, who could take the company’s bead designs to the next level. At the time, Aveesh owned a wholesale bead company in Berkeley, CA, and was looking to expand his selection of glass beads.
The world shifted on its axis a little when these two met in Berkeley in 2004.
A few serendipitous years later, Carter and Aveesh had married and were busy building their bead empire, supplying beads to most of the bead stores in the country. By 2008, the bead industry was suffering, and the couple’s wholesale business was feeling the effect.
In 2010, they moved to Charlotte, NC, to be closer to Carter’s family, and to reduce overhead. It was during this time that Carter started exploring different ideas for the company, and, on a whim, decided to open an Etsy shop, naming it WomanShopsWorld.
Using her own personal style as a benchmark for choosing which products to add to the shop, over the course of the next 2 years, Carter transitioned the company from a wholesale bead business selling every type of bead you can imagine to a highly curated retail craft supply shop with a focus on globally-sourced handmade items. The rebrand was fueled by instinct and passion for the products, and the outcome was a powerhouse craft supply shop, the likes of which had never existed before.
WSW quickly drew the attention of Etsy, who frequently features the tassels, beads and trimmings in their newsletters and on their site. They even chose WSW as a Featured Shop in 2014 (read that article here).
In 2016, WSW launched its own standalone website, and expanded its offerings to include home decor, gift sets, and fashion, and the product selection continues to grow. In 2019, the company relocated to Columbia, SC, where Carter grew up.
Meet Our Team
WSW is located in Columbia, SC. We operate out of a warehouse in an office park, with no sign on the door. Passersby have no idea all of the colorful magic that exists behind our front door!
So no, we don’t have a brick and mortar store, and unfortunately, you can’t come pick up your order in person.
“But why?!” is a question we get a lot. To which we always (kind-of jokingly, but kind-of seriously) answer, “because we’d never get rid of you!” While we do love to talk tassels and beads, and love even more to meet our customers in person, we are really busy pulling your orders, photographing product, planning our next tassel shipment, and doing the things that busy family-owned business people do. So time for warehouse visits simply isn’t in the schedule.