Viva Magenta: An Unconventional Shade for an Unconventional Time

Pantone, the leading provider of color standards for the design industry, has announced Viva Magenta as the Color of the Year for 2023. This bold shade of pink is intended to represent confidence and positivity, joy and exuberance. Viva Magenta is described as a vibrant and energetic hue that inspires creativity and playfulness, making it a wonderful and suitable choice for the new year.

Viva Magenta, Pantone Color of the Year 2023


Pantone's annual Color of the Year is chosen based on a range of factors including current trends, cultural influences, and emerging technologies. The color is selected to reflect the mood and sentiment of the current cultural climate.

Viva Magenta is a welcome departure from the more muted and neutral shades that have been popular in recent years. This vibrant pink hue is a refreshing change that is expected to make a statement in fashion, home decor, and design in the coming year.

In choosing Viva Magenta, Pantone “observed a heightened appreciation and awareness of nature represented by countless lifestyle trends,” and wanted to give a nod to this with the selection of the color of the year. Worldwide, we are bringing more living and life-giving things into our homes: plants, plant walls, indoor gardens, as well as creating more restorative outdoor spaces. As we put the pandemic behind us, we are traveling more, again finding enjoyment in outdoor activities and sports. Viva Magenta is a reflection of these lifestyle trends.

The use of color in design can have a significant effect on our emotions and perception of the world around us. Viva Magenta is a bold and energetic color that is likely to bring a sense of excitement and positivity to any space or design.

Viva Magenta Beads and Craft Supplies from WomanShopsWorld

1. Magenta Acrylic Bamboo Beads | 2. Magenta Floral Embroidered Trim
3. Fucshia Acai Beads | 4. Magenta Speckled Heishi Spacer Beads

In fashion and accessories, Viva Magenta is a versatile color that can be incorporated into various styles. The bold shade pairs well with both neutral and bright colors, making it easy to incorporate into any outfit or style. From standout pieces like bold dresses and outerwear, to more subtle accents like scarves and jewelry, Viva Magenta is expected to be a popular choice in fashion in the coming year.

In home decor, Viva Magenta can add a splash of color to any space. The bold hue is suitable for accent pieces like pillows, rugs, trims and borders, and decorative objects. It can also be used to add drama to more neutral spaces, such as a living room or bedroom.

In graphic design, Viva Magenta is a bold choice that can add visual interest to any project. The vibrant hue is suitable for both digital and print media and can be used to draw attention to important information or highlight key elements of a design.

Pantone also notes that this dynamic color is “hybrid…one that comfortably straddles the physical and virtual in our multi-dimensional world.” And for the first time, we see Pantone moving towards the concept of the metaverse, with the creation of its hashtag #magentaverse.

Here at Woman Shops World, we’re big fans of Viva Magenta, and have always loved using it as bridge between cool and warm colors. We can’t wait to see what all you create with your favorite Viva Magenta Beads!
Shop our favorites here.
Shop Viva Magenta Beads, Textiles, and Craft Supplies at WomanShopsWorld

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